Choosing you audience

In the reading they explained how it was important to look at your audience before writing a text to figure out what approach your paper should take. This is very important because it allows your argument to be more effective. It depends on the audience and who the author is trying to persuade as far as the use of pictures, the type of font, graphs, etc. If the author has no idea who they are trying to persuade and they start a power point or a paper they can run into problems. For example if a person started writing a paper on the importance of eating vegetables had no idea they were trying to persuade elementary students and their paper or power point had no pictures and used superior vocabulary, it would be of no benefit to the children.
The text also talked about the importance of picking the right approach when you post something online. This is true for any web page. If you want to try to convince someone who is looking at your page, it makes since to make sure you know what message you are sending and exactly who you are trying to convince. I personally have never done a web page because it seems like to broad of a audience to try to figure out who is reading the text, but in some cases it can be convincing and persuasive with the right approach.