Advertising

I would say advertising has evolved tremendously throughout the decades. In the text it said that most advertisements would focus on women pleasing men. In advertising today I would say it works both ways. You see a little bit of both, especially in commercials. For example a commercial about deoderant geared toward men, may involve a women being mesmerized by the scent. Vice Versa, a commercial talking about a certain perfume geared toward a woman, may involve a man being mesmerized by that scent. So definitely the expected audience is different in advertising today.